It's always been said that once you put something on the Internet it'll be there forever so I'm not going to try to start another blog. Instead if you want to look back at things I've blogged about before you can see it all here.
I'm focusing my blog on marketing specifically digital and social. In my current job I have an opportunity to see what other people/companies are doing in the digital space, along with my own adventures. When I started in my position 2 years ago I had website experience...that's it! Looking back over the past 2 years I've learnt so much. As I've been able to stop and reflect I want to share, through this blog, little tidbits I've been and will be learning.
When some people hear I'm an Interactive Manager they get a look on their face like I'm crazy. Interactive marketing is just taking traditional marketing principles and putting them online. It's just a change of location and being able to have a conversation with consumers instead of talking at them.
Showing posts with label internet. Show all posts
Showing posts with label internet. Show all posts
Saturday, October 30, 2010
Wednesday, November 5, 2008
Presidential Election and the Internet
As I reflect back on the last year worth of politicing for the Presidency, I can't help but think about how the Internet played such a big role. We continue to talk about how the uses of the Internet have changed over the last 2 years but how it changed this election is amazing to me. Even though I saw the same bombardment of television ads as previous campaigns I couldn't go on the Internet without seeing an Obama banner ad or article about his campaign.
Looking at how the Obama campaign targeted the youth is a great lesson in social media. They looked at where thier "consumers" were and went to them. The campaign gave the voters a forum to voice their opinions and they listened. I couldn't go to a social networking site without seeing someone write something about Obama or his campaign.
When I registered to vote almost 20 years ago never did I think this was where campaigns and elections would end up. Future politicians and political parties need to step back and take a look at what has been accomplished and learn from our next Presidents campaign. If you don't make changes you will get left in the microdust.
Looking at how the Obama campaign targeted the youth is a great lesson in social media. They looked at where thier "consumers" were and went to them. The campaign gave the voters a forum to voice their opinions and they listened. I couldn't go to a social networking site without seeing someone write something about Obama or his campaign.
When I registered to vote almost 20 years ago never did I think this was where campaigns and elections would end up. Future politicians and political parties need to step back and take a look at what has been accomplished and learn from our next Presidents campaign. If you don't make changes you will get left in the microdust.
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